WikiSerene

Lead UX Designer │ Optimasi.ai │ Indonesia

Lead UX Designer │ Optimasi.ai │ Indonesia

Wikiserene — Reimagining Wikipedia for Cognitive Calm

Wikiserene — Reimagining Wikipedia for Cognitive Calm

Wikiserene — Reimagining Wikipedia for Cognitive Calm

The future of Wikipedia isn’t about scale — it’s about serenity.

The future of Wikipedia isn’t about scale — it’s about serenity.

Context

Context

Wikipedia remains one of the most functional and influential websites in history — fast, consistent, and information-rich.
But after two decades, its design no longer aligns with the way modern readers process information. For many, the experience feels visually noisy and cognitively exhausting — especially for younger generations accustomed to clean, calm interfaces like Medium, Notion, or Substack.

Wikipedia remains one of the most functional and influential websites in history — fast, consistent, and information-rich.
But after two decades, its design no longer aligns with the way modern readers process information. For many, the experience feels visually noisy and cognitively exhausting — especially for younger generations accustomed to clean, calm interfaces like Medium, Notion, or Substack.

Problem Discovery

Problem Discovery

Through heuristic evaluation, accessibility analysis (ARIA & Lighthouse), and community feedback, I identified three recurring UX frictions:

Through heuristic evaluation, accessibility analysis (ARIA & Lighthouse), and community feedback, I identified three recurring UX frictions:

Cognitive Overload — Dense layout, excessive link noise, small reference touchpoints.

Cognitive Overload — Dense layout, excessive link noise, small reference touchpoints.

Cognitive Overload — Dense layout, excessive link noise, small reference touchpoints.

Disrupted Reading Flow — Infoboxes intrude on the main content; references placed too far below.

Disrupted Reading Flow — Infoboxes intrude on the main content; references placed too far below.

Disrupted Reading Flow — Infoboxes intrude on the main content; references placed too far below.

Outdated Interaction Model — Lack of adaptive reading controls or AI-guided navigation for long-form knowledge.

Outdated Interaction Model — Lack of adaptive reading controls or AI-guided navigation for long-form knowledge.

Outdated Interaction Model — Lack of adaptive reading controls or AI-guided navigation for long-form knowledge.

These issues weren’t about functionality — they were about comfort, focus, and mental rhythm.

These issues weren’t about functionality — they were about comfort, focus, and mental rhythm.

Design Goal

Design Goal

To transform Wikipedia from a “Database of Knowledge” into a “Digital Reading Sanctuary.”

Not by redesigning its structure, but by refining how the brain interacts with information — making it calmer, clearer, and more human.

To transform Wikipedia from a “Database of Knowledge” into a “Digital Reading Sanctuary.”

Not by redesigning its structure, but by refining how the brain interacts with information — making it calmer, clearer, and more human.

Key UX solution

Key UX solution

AI Integration

AI Integration

Instead of replacing human search, AI acts as an “Information Companion.”

It refines Wikipedia’s search intent — helping users find specific insights within a long article.

Instead of replacing human search, AI acts as an “Information Companion.”

It refines Wikipedia’s search intent — helping users find specific insights within a long article.

Flow:

Flow:

  1. User searches → e.g., “Indonesia”

  2. AI layer suggests trending subtopics based on collective reading behavior

  3. User selects → jumps directly to related paragraph

  1. User searches → e.g., “Indonesia”

  2. AI layer suggests trending subtopics based on collective reading behavior

  3. User selects → jumps directly to related paragraph

Bringing context-first learning into a traditional information system.

Bringing context-first learning into a traditional information system.

Design Principles

Design Principles

Cognitive Comfort

Cognitive Comfort

limit line length, increase white space, reduce visual saturation

limit line length, increase white space, reduce visual saturation

Recognition Over Recall

Recognition Over Recall

always visible reference context and navigation clarity

always visible reference context and navigation clarity

Calm Technology

Calm Technology

interface that disappears when reading begins

interface that disappears when reading begins

Inclusivity

Inclusivity

ARIA structure, readable typography, motion safety for sensitive users

ARIA structure, readable typography, motion safety for sensitive users

Reflection

Reflection

Wikiserene isn’t about making Wikipedia look modern — it’s about making knowledge feel lighter.
The project taught me that great UX is not just usability — it’s empathy for how people think, focus, and breathe while learning.

Wikiserene isn’t about making Wikipedia look modern — it’s about making knowledge feel lighter.
The project taught me that great UX is not just usability — it’s empathy for how people think, focus, and breathe while learning.

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